Stop Trying to Make "Latinx" Happen

So apparently 98% of Latinos do not identify with the term “Latinx”.

Over the past few months and years, several of our clients have noticed the term “Latinx” trending as a new ethnic label to describe Latinos. It has been used by academics, activists, and major companies, including NBC and Marvel, as well as politicians like Senator Elizabeth Warren. We were curious about the appeal of “Latinx” among the country’s 52 million people of Latin American ancestry and decided to test its popularity.

[…]

We presented our respondents with seven of the most common terms used to describe Latinos and asked them to select the one that best describes them. When it came to “Latinx,” there was near unanimity. Despite its usage by academics and cultural influencers, 98% of Latinos prefer other terms to describe their ethnicity. Only 2% of our respondents said the label accurately describes them, making it the least popular ethnic label among Latinos.

Similarly, I'm kind of amazed that this was written in 2015:

By replacing o’s and a’s with x’s, the word “Latinx” is rendered laughably incomprehensible to any Spanish speaker without some fluency in English. Try reading this “gender neutral” sentence in Spanish: “Lxs niñxs fueron a lx escuelx a ver sus amigxs.” You literally cannot, and it seems harmless and absurd until you realize the broader implication of using x as a gender neutral alternative. It excludes all of Latin America, who simply cannot pronounce it in the U.S. way.